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	<title>Comments on: Run up for the free prize</title>
	<link>http://blog.whitewallweb.com/2007/02/12/run-up-for-the-free-prize/</link>
	<description>GeNius oN tAp</description>
	<pubDate>Sun, 12 Oct 2008 11:00:03 +0000</pubDate>
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		<title>by: Rob Gilmour</title>
		<link>http://blog.whitewallweb.com/2007/02/12/run-up-for-the-free-prize/#comment-1913</link>
		<pubDate>Sat, 17 Feb 2007 08:25:42 +0000</pubDate>
		<guid>http://blog.whitewallweb.com/2007/02/12/run-up-for-the-free-prize/#comment-1913</guid>
					<description>Great Article Dan. Seth also wrote this:

Opportunity cost and prioritization are harsh taskmasters. When you have a lot of resources and assets to put to work, the marketplace expects that you will use them in the best possible way. If you don't, those resources go somewhere else. So, sure, a SuperBowl ad makes your business go up. But does it go up as much as if you had spent the $2 million inventing a new product instead?

Taken from this Blog post http://sethgodin.typepad.com/seths_blog/2007/02/the_tyranny_of_.html

Business is all about opportunity cost, Are you moving forward, standing still or going backwards? Hopefully Inovation and "raising up Champions" in your business exponentially drives Whitewallweb forward.</description>
		<content:encoded><![CDATA[<p>Great Article Dan. Seth also wrote this:</p>
<p>Opportunity cost and prioritization are harsh taskmasters. When you have a lot of resources and assets to put to work, the marketplace expects that you will use them in the best possible way. If you don&#8217;t, those resources go somewhere else. So, sure, a SuperBowl ad makes your business go up. But does it go up as much as if you had spent the $2 million inventing a new product instead?</p>
<p>Taken from this Blog post <a href="http://sethgodin.typepad.com/seths_blog/2007/02/the_tyranny_of_.html" rel="nofollow">http://sethgodin.typepad.com/seths_blog/2007/02/the_tyranny_of_.html</a></p>
<p>Business is all about opportunity cost, Are you moving forward, standing still or going backwards? Hopefully Inovation and &#8220;raising up Champions&#8221; in your business exponentially drives Whitewallweb forward.
</p>
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