Tim (our marketing guru) and I were battling to settle how we should brand our various divisions, spin off divisions and products. He posted the question on www.marketingprofs.com and got awesome feedback in a matter of hours.
Here is the thread: http://www.marketingprofs.com/ea/qst_question.asp?qstID=18377

The debate is now settled and we are able to move forward. I love the web!